Determined to make a difference, Rajeev discovered that the jaggery market was marred by widespread adulteration—many products were tainted with added sugars, harmful colorants, and toxic chemicals. Unwavering in his resolve, Rajeev set out to revolutionize the jaggery industry, committed to providing a product that was not only hygienic and authentic but also retained all its natural goodness.

Through his efforts, Rajeev aims to offer families a wholesome alternative that meets rigorous standards of purity and health. His mission is to ensure that jaggery can be enjoyed with confidence, contributing to the well-being of countless individuals while restoring trust in this age-old sweetener.

Rajeev and Archana, united by their passion for pure jaggery, founded Nutri Guddies with a vision to transform the market. Their brand is dedicated to delivering hygienic, flavourful, and nutritious jaggery-based products, standing firm against the tide of unhealthy, hidden sugars that have overtaken the industry. Through Nutri Guddies, they aim to provide a genuine, wholesome alternative that prioritizes health and integrity.

Rajeev and Archana united their vision to create Nutri Guddies, a brand dedicated to redefining the jaggery experience. Nutri Guddies is committed to bridging the gap between farmers and consumers, offering products that are both delectable and nutritious. Their mission is to ensure that farmers receive fair compensation while seamlessly incorporating wholesome, high-quality jaggery and other healthy products into everyday life. This fusion of exceptional flavour and fairness stands as the cornerstone of Nutri Guddies’s ethos.